For most business owners, having an eCommerce website is a critical strategy. In today's increasingly competitive market, it is critical to stay on top of the newest trends while also understanding client behaviour. Because things change so quickly on the internet, it is critical to keep track of what is going on around you.
It is critical to have an eCommerce website in the twenty-first century since it allows you to sell your items without regard for geographical limits. We can learn from the success of eCommerce websites like Amazon, Flipkart, and Ali Express. The advancement of technology has made it possible for smartphone users to swiftly access apps, websites, and games. Everything may now be bought online and delivered immediately to your preferred address.
The experience of surfing an eCommerce website is also strongly influenced by whether you are using a smartphone or a desktop computer. A site that seems appealing on the desktop may not be particularly user-pleasant on a mobile device. Because mobile devices account for more than half of the rise in traffic on various websites, having a user-friendly website for your organisation is becoming increasingly crucial.
As a result, if you want to stay ahead of the competition, you must ensure that your eCommerce website is user friendly and easily accessible via any device, including smartphones, tablets, desktop computers, and laptop computers. A responsive website enables your users to access an optimal version of your website regardless of the device they are using. You must make your clients feel at ease when using your website.
According to recent research, the number of Australians who use the internet regularly has climbed significantly. It has increased from 21% in 2011 to 55% presently. It should come as no surprise that the number of smartphone users has surged as well, rising from 25% in 2011 to 72% now. The fact that a huge number of people utilise the internet regularly for various transactions indicates that eCommerce website dominance is likely to expand in the future as well. According to a Stanford University study on interactive design, three key variables coexist and have a significant impact on user behaviour.
To begin with, visitors prefer welcoming, easy-than-browse websites to ones that are difficult to navigate. Because websites can be quickly accessed from smartphones, keeping the eCommerce website engaging is the key to retaining potential clients' interest. For example, if a consumer cannot locate the information or product he or she is seeking, they are likely to shut the tab of your eCommerce websites, impacting your sales.
Small concerns may appear to be insignificant, yet they may have a significant impact on your company's sales development. Let's have a look at some of the most important things to remember:
- A responsive website demonstrates its adaptability. It also implies that the owners have invested. Slow loading rates are one of the primary reasons why most customers abandon a website. Nobody has the patience to wait for a page to load for a few seconds longer. In other words, if your website does not load in 3 seconds, your clients will leave and go to a competitor's eCommerce website.
- Search engine optimization is another critical issue. This is essential for your website to be more visible and rank higher. Because Google's algorithms favour mobile-friendly eCommerce websites, including responsive design in your website would be great. As a result, maintaining a unified design for all platforms guarantees that your website seems appealing, user friendly, and loaded with intriguing product descriptions that impact your customers' browsing tendencies.
- Another thing to consider is lowering your bounce rate. In layman's words, this means that the longer you can keep your customers on your website, the more likely it is that they will drive your sales. Every user is important since they can generate income for you.
- According to a Similar Web survey from 2015, smartphones accounted for the majority of traffic. As a result, the firms' eCommerce websites must perform admirably on small displays. Users should not experience distorted visuals or a substandard layout, since this will hamper the company's growth and income.
Although the expense of investing in a responsive website may appear intimidating at first, it may provide excellent rewards over time. These websites are easy to manage and generate cash in the long run. A responsive website allows you to make changes once and have them appear everywhere. It's worth the investment because you don't need several domains and websites for people to view on their chosen device.
If you are ready to invest in a user-friendly responsive website, Your Flow is the place to be. Our creative teams are committed to providing you with the finest solution for your eCommerce website. We customise and provide based on your company's needs.