Users in the early days of the internet were willing to wait up to five minutes for a simple webpage to load. Fortunately, those days are over, as the internet is growing ever quicker. Users nowadays expect websites to load in a matter of seconds rather than minutes. Speed has become a new norm in the world of the World Wide Web, and slow websites will soon struggle to remain viable. A slow-loading website appears to be a prescription for disaster. When you run speed tests and observe your website's performance plummet, you'll want to figure out what's wrong. In this piece, we'll look at the eight most prevalent causes of a slow website.
Reason Behind Your Websites Running Slow
To establish a successful online business, performance is essential. The Internet will only get faster, and people will react by expecting websites to load as rapidly as possible. Let's take a closer look at some of the most important reasons for having a faster website.
The user's experience
I ranked this as the most important reason since slow website loading has the greatest impact on user experience. No matter how visually great your site is, if it is slow to load, visitors will find it difficult to navigate and will eventually abandon it in favour of a more enticing alternative.
Fast websites give users what they want quickly, resulting in more satisfaction and a better user experience. Speed also improves the entire functioning of your website, giving your visitors more time and freedom to explore different aspects of your site.
Improved Search Engine Ranking
Google's search engine ranks websites based on their loading speed, among other factors. A speedy website will appear higher in Google search results, making it easier for users to locate your website. Unfortunately, many SEO specialists still disregard speed and instead engage in less cost-effective strategies to boost their website's search engine ranking report.
Increased Website Conversions
The first milestone is reached when clients visit the website. The following stage is to persuade the customer to do something while they're there. A site conversion occurs when a consumer makes a purchase, clicks on an ad, fills out a contact form, or does anything else that is valuable to you. Customers browse more pages on a site that loads rapidly, hence there is a higher likelihood of conversion if the page loads quickly.
Retention of Customers
Businesses devote a reasonable amount of time and resources to determining how to keep their customers. Which is entirely justified because returning consumers means recurrent money.
With returning consumers, the cost of doing business is lower, which simply boosts profitability. The performance of your website is a critical component in customer retention. If you believe you have a wonderful product/service and that regardless of your site's performance, you will still generate money and rank higher in searches, I am afraid you are mistaken.
Lower Bounce Rate, Higher Traffic
Another compelling reason to have a faster website is that it gets more traffic than a slower site. Because it provides a better user experience to its users, they will return more frequently and spend more time browsing it, lowering the bounce rate and raising the conversion rate.
Similarly, speedier websites receive more social shares since they provide a better user experience to visitors, resulting in increased organic traffic and lead creation.
Improved Mobile Traffic Usability
The most important and finest thing you can do for your internet business is to optimise your website for mobile consumers. You might be astonished to learn that mobile traffic has climbed 222 percent in the last seven years, and that according to the most recent data, more than 52 percent of internet users access the internet via mobile devices.
Why is this figure rising year after year? That is because mobile networks and cell phones are becoming quicker. People are increasingly relying on their mobile devices for routine chores such as internet searching, reading, viewing, and purchasing.
Flexibility
A slow website consumes more server resources, and when this occurs, your server bloats and becomes incapable of serving actual paying consumers! A fast website loads swiftly, navigates smoothly, and serves the customer promptly so that they are ready for the next one. This enables your website to serve more clients while maintaining performance.
Popularity
"Judge a business by its website's loading speed" is probably not a well-known adage; in fact, I made it up. However, visitors nowadays have begun to notice the performance of the websites they visit, and among other things, the website's performance reveals the seriousness and professionalism of the individuals behind the scenes.
A slow-loading website demonstrates inadequate planning, a casual attitude, and a lack of corporate focus. People simply do not want to waste their money or time on websites like these. You would not want a slow loading website for your business. Contact our YourFlow India experts today for designing a website that loads fast.