Today, owning a website is an essential part of running a successful business in the digital age. With a website, not only will you be able to gain a competitive advantage over your competitors, but you will also be able to find new audiences and opportunities. However, people and business owners often believe in popular myths related to website development in India. Consequently, they end up with a badly designed website that is nowhere near what they had in mind.
This quick guide will help you avoid falling into the same trap by identifying the most common expectations and the reality surrounding website development.
Expectation #1: I can build my website, it's not rocket science!
The process of building a website is not the same as inventing a new spacecraft, but several technical components go into it that need expert assistance. When selecting a domain name, hosting service, and content management system, there are several factors to consider. If you are not a website developer, you cannot deal with the design, font, content, and colour schemes.
Expectation #2: It's easy with free tools
Free tools and templates offer limited customization options. The basic design elements of some templates, such as colours or fonts, cannot even be customized. To customize the theme and plugins, you will need to upgrade or buy the premium versions.
Expectation #3: Content and images can wait
In the online world, your website represents your brand. Poor-quality images or content can hurt the image of a brand. Before your site goes live, you should gather relevant content and high-resolution images that highlight your business. It will have a significant impact on the user experience.
Expectation #4: I'm done as soon as the website goes live
The website launch is not the end of your job if you own a business. Websites require periodic maintenance for optimal performance, just as vehicles do. To stay up-to-date with the latest standards, algorithms, trends, policies and advancements in web development, it must be updated regularly. Also, regular updates have a positive impact on the search engine ranking of the website.
Expectation #5: As I own a good laptop, I do not need to invest in website development
Many people believe that if they have a killer laptop, they do not need to invest in anything. It's certainly not true. The development of a website might not require a lot of hardware investment, but it certainly requires some online support. Lifetime licenses, software, and plugins are all included when you think of having a website.
Expectation #6: The appearance of my site won't be affected by backend changes
Your site gets affected by every change you make. Your site's performance is impacted by plugins, images, content, animations, and videos. The use of some plugins can cause your site to load slower, create errors, and give you false information about your site. It hurts your SEO ranking every time you make changes to your site, and users get confused. Before putting a single change on your site live, make sure you know all the repercussions of the change you are making.
Last but not least, all website developers are expected to be the same. Every website developer is different, and more experience leads to better results. You should hire a website developer based on skill, not price, as it will have a direct impact on how your site turns out. The website development team of Your Flow India has years of experience in digital marketing and knows how to convert visitors into customers and increase revenue through high-quality websites. Get in touch with us today to learn more about our website development services in India.